I've built my career across product design, UX/UI, digital strategy, branding, marketing, and business operations.
My experience spans enterprise platforms, banking systems, reinsurance workflows, software teams, founder-led brands, digital campaigns, and service businesses. Across every role, my focus has been the same: turning complexity into clear, usable, and scalable experiences.
I'm a Product Designer and Creative Strategist with experience across UX/UI design, product strategy, web design, branding, digital marketing, content systems, and business operations.
My background combines enterprise product design with real founder experience: designing platforms, building brands, launching products, improving service flows, and translating complex business needs into clear digital experiences.
Working on digital product experiences within a reinsurance environment, focused on improving complex workflows, interface clarity, and operational usability for specialized business users.
Designed and supported business banking platform experiences across global and regional teams, helping align global standards with the specific needs of local markets in Mexico and Colombia.
Worked across user flows, remote user testing, platform language, user stories, UI design, design documentation, and implementation specifications for development teams.
Built a cold brew brand from product concept to market execution, connecting product development, brand identity, retail strategy, social media, customer experience, public relations, and operational processes.
The work included developing cold brew and concentrate recipes, standardizing cleaning and brewing processes, generating leads, identifying new business opportunities, and building a brand around energy, community, and self-improvement.
Worked as part of SCRUM teams to bring digital products from early ideas to functional interfaces, supporting research, product-market fit, prototyping, user testing, and final design delivery.
Contributed to internal UX maturity by helping standardize UX/UI designer levels, redesigning the software development process to include UX inside agile workflows, organizing the first internal UX Talks event, mentoring bootcamp generations, and supporting sales teams with prototypes for client opportunities.
Designed UX and UI solutions for mobile apps, web pages, and internal digital products. Also supported brand assets and recruitment campaigns aimed at attracting engineering talent in the region.
Key contributions included redesigning the company website, standardizing social media, and redesigning core company applications.
Led digital and advertising initiatives across visual design, copywriting, web design, SEO, branding, digital marketing, animation, vendor management, sales support, public relations, and customer communication.
Reported results included a 5% increase in sales through digital platforms and a 40% increase in event attendance and point-of-sale visits through inbound marketing campaigns.
Created and led the company's first design, marketing, and user experience department, supporting the positioning of the company as a technology firm in security, alarms, and satellite monitoring.
Reported outcomes included a 35% increase in sales through digital media, a 25% increase in brand recall, and a 50% reduction in customer service issues through printed instructions generated by the department.
Managed digital and print communication efforts for Mexicali's municipal administration, including copy, graphic design, vendor management, campaign follow-up, analysis, and goal measurement.
Developed branding and advertising campaigns in Baja California, supporting senior designers in the creation of brands, logos, letterheads, and sales collateral.
UX strategy, user flows, wireframing, prototyping, product documentation, user stories, dashboard design, enterprise workflows.
Interface design, interaction design, information architecture, usability, design systems, responsive design, accessibility.
Remote user testing, user requirements, product-market fit, usability analysis, workflow refinement.
Brand systems, digital marketing, inbound campaigns, content strategy, social media, public relations, customer communication.
Founder experience, process standardization, retail strategy, service operations, customer service, business development.
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